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Our Mission

To inspire more people to embrace a natural approach to complete family wellness.

We are more than just a company that makes dietary supplements. We are a nutrition and lifestyle company that relies on the latest clinical research to guide us in our efforts to help you live longer and better. Nutrition is an ever-changing field in which controversy is common, and discoveries that may help improve your health stretch to the outer frontier of medicine. We strive to put new research findings into perspective and to integrate them into relevant, practical, common sense health advice and high quality.

Healthy Foods First...But Supplements Are Necessary

We strongly advocate that all of our readers and customers try to get as many of the nutrients they need as possible from foods. However, research has shown that it is nearly impossible to obtain optimal nutrition from food alone, since most diets do not contain the vast array of nutrients needed for peak health. We believe that taking high quality dietary supplements is required for healthy aging, and we strive to offer such supplements.

Guided by the Latest Science

The U.S. Recommended Daily Allowance (RDA) for vitamins and minerals, which is the basis for most nutritional labels in this country, is based on only "survival" levels. However, thousands of studies from prestigious institutions show that certain vitamins, minerals and antioxidants, in doses that are often far higher than those specified by the RDA, are not only safe, but can ward off many health problems so common among Americans today.

We Strive to Be a Great Company

We believe that all companies have an obligation to their customers, their employees, their community and to society as a whole. As a company, we always strive to do the right thing.

  • We believe in always putting our customers' interests first.
  • We believe in protecting the rights, privacy and security of our customers.
  • We believe in always reporting the truth and in trying to uncover the truth.
  • We believe in treating our employees and our community with respect.
  • We believe in adhering to responsible business practices and protecting the environment.
  • We believe in never compromising our beliefs for profit or for other gains.